I just came across this article on the BBC website, which is really interesting given that we recently visited Hobbiton (and that the Oscars have just happened).

Does an Oscar really win Tourism?

In New Zealand’s case it has obviously had a big impact, which I think is down to the story and in what light the location is cast. For NZ, the Lord of the Rings films and The Hobbit are magical, atmospheric and the scenery is a huge part of these films about good vs evil.

Another film that spurred on my travel bug is ‘The Best Marigold Hotel’, which made me want to visit India and I planned out a fabulous itinerary that maybe we’ll do one day. The cinematography, and story, really drew me in and just made me want to be there.

I doubt that Trainspotting had the same effect on tourism in Edinburgh (not that the city needs any help with that). However, the effect of the Harry Potter films can be seen in parts of Scotland, particularly around Glencoe, and the Jacobite Train, now known as ‘The Harry Potter Train’, which travels over the stunning Glenfinnan Viaduct is synonymous with the films. I believe that J.K. Rowling had a big influence in where things should be filmed, so sometimes it’s down to the author of a novel and not just the film director.

Peter Jackson has been a great ambassador for NZ and I think the same ‘Oscar effect’ could be created for other destinations but it depends on the subject of the film, the passion of the director and, where applicable, the author of the novel.